- Andrea Catherwood Joins Europe's Most-Watched Business Channel



    - Bloomberg Expands Reach in Europe, Africa, Middle East, Unveils New 
Interactive Studio



    The BLOOMBERG TELEVISION(R) network, Europe's most-watched business
channel daily, is now the largest business network in the region with
distribution to more than 140 million households across Europe, the Middle
East and Africa. Andrea Catherwood, formerly senior foreign correspondent and
presenter with ITN, has joined the BLOOMBERG TELEVISION network as a
London-based anchor, the network revealed today.



    Brian Martinez, BLOOMBERG TELEVISION head for Europe, the Middle East and
Africa, said, "We are extremely pleased that Bloomberg has attained the
widest reach of any business network in the region, and we are delighted to
welcome Andrea to the BLOOMBERG TELEVISION family. Andrea's network news
experience and extensive background in global reporting make her a great
addition to our exceptional team."



    Catherwood joins a growing roster of exceptional global anchors and
reporters at the BLOOMBERG TELEVISION network, including such talent as
Francine Lacqua, Linzie Janis and Rishaad Salamat in Europe; Betty Liu, Erik
Schatzker and Deirdre Bolton in the U.S. and Bernie Lo in Asia. Anchor
Margaret Brennan, formerly a retail reporter for CNBC, joined the network
during June.



    Steve Clark, former Controller of Factual Programs at ITV, Head of News
at Al Jazeera English and Director of News and Programs at MBC, has joined
the BLOOMBERG TELEVISION network as Head of Production and Programming.
Malcolm Fried, former BLOOMBERG NEWS(R) Executive Editor in London and
Amsterdam Bureau Chief, has joined the network as Managing Editor.



    Bloomberg's growing team will deliver news to the widest business
television audience across the region. During 2009, the BLOOMBERG TELEVISION
network increased its English-language television distribution across Europe,
Africa and the Middle East to more than 140 million households, from 28
million in 2008.



    Further expanding its reach, the BLOOMBERG TELEVISION network announced
significant brand collaborations this year in India and Turkey, two of the
world's fastest growing and most dynamic economies. Last month, the Bloomberg
UTV channel was launched in association with UTV in India. Later this year,
BloombergHT (Haberturk) will debut in Turkey in association with Ciner Media.



    In addition to its broad scope, the BLOOMBERG TELEVISION network has more
daily viewers than any other business and financial channel in Europe,
according to the recently announced 2009 European Media & Marketing survey
("EMS"). The survey reveals that the network delivers 36% more affluent
European viewers than its closest rival, and continues to have the most loyal
audience.



    "This is an exciting time for BLOOMBERG TELEVISION in Europe," said
Martinez. "We are proud of our achievements, especially as our growth has
occurred in what has been a difficult year for many media organizations. We
have made remarkable gains in distribution, and our collaboration with
regional television partners has expanded our scope in the growing economies
of Turkey and India."



    Capping these developments, the network introduces a new look and feel to
its London newsroom and studio this month, using advanced technology and
graphics.



    Martinez said, "The BLOOMBERG TELEVISION new look reflects the quality of
our information in a dynamic, interactive setting. Our new newsroom uses
advanced technology to engage viewers in a conversation about the business
and economic developments that affect their lives every day. We have made
bold decisions during this difficult period, making innovations in how we
deliver critical information, at a time when our viewers need it most. We
will continue to build on this momentum."



    About Bloomberg


    Bloomberg is the world's most trusted source of information for
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Source: Bloomberg

Heidi Tan, +1-212-617-5375, htan14@bloomberg.net