- Colorado Tourism Office launches www.SnowAtFirstSight.com to Introduce 
Three Lucky People to Colorado's Legendary Winter Season



    Colorado, home to 26 unique ski resort areas and more than 300 inches of
annual snowfall, announces Snow at First Sight (www.SnowatFirstSight.com), a
social media campaign designed to reveal Colorado's legendary winter
offerings through fresh eyes.



    With half of the earth's population having never seen snow, the Snow at
First Sight campaign speaks to those who can only imagine a Colorado winter,
while reminding frequent visitors what makes the state one of the most
popular winter vacation destinations in the U.S.



    Snow at First Sight offers an all-expense-paid "ultimate winter escape" -
a three-month program designed to showcase Colorado's offerings and turn
three willing participants into Colorado winter aficionados. From January
through March, 2010, the participants will delight in the best winter
activities Colorado has to offer, working with local experts to learn how to
ski, snowboard, snowmobile and snowshoe, for example.



    The participants will also dine at some of the state's finest
restaurants, mingle at the hottest apres-ski spots, get pampered at spas and
hot springs and enjoy other Colorado vacation pursuits. The public can follow
the entire Snow at First Sight experience via blog and social media channels.



    To participate, potential participants are asked to submit a video to
www.SnowatFirstSight.com explaining why they've never had a "snow
rendezvous," and why they are most deserving of such a unique first-time
experience in Colorado. Contestants are encouraged to use their social media
channels (Facebook, Twitter, etc.) to spread the word about their entry. Half
of the winners will be selected based upon audience voting while the other
five semi-finalists will be chosen by an expert panel in Colorado.



    Ten finalists will be selected from all entries and flown out to Colorado
for an audition. Three finalists will be selected by a panel of industry
experts to participate in the program.



    Snow enthusiasts and fans in cold-weather cities can participate by
viewing videos and voting for their favorite on www.SnowatFirstSight.com.



    For more information about Snow at First Sight, or to submit a video or
vote, please visit www.SnowatFirstSight.com.





Source: Colorado Tourism Office

Colorado Tourism Office, +1-303-892-3840, fax, +1-303-892-3848