UN launches initiative to help end new HIV infections among children

New York, US (PANA) - The Joint UN Programme on HIV/AIDS (UNAIDS), on Tuesday launched a campaign to help bring attention to the goal of ending new HIV infections
among children by 2015 and ensure that mothers living with HIV remain healthy.

A UN statement on the launch, which was made available to PANA in New York, quoted UNAIDS Executive Director, Michel Sidibe, as saying that, ``we have an amazing opportunity to change the world and we have the commitment of world leaders but the clock is ticking and we cannot get from 390,000 to zero without you''.

According to UNAIDS, some 390,000 children become newly infected with HIV every year, and as many as 42,000 women living with HIV die from complications related to the virus and pregnancy.

The statement said that the campaign, tagged: ``Believe it. Do it'', is part of a global plan of action that was adopted last year at the UN High-Level Meeting on AIDS, when world leaders committed to end new HIV infections among children by 2015.

It noted that through public service announcements, the campaign has three main objectives in relation to the public’s engagement on the issue -- to raise awareness about the facts about ending new HIV infections among children; to send a message about the issue and the actions people can take ; and to develop public support for mothers through organizations working with families.

It stated: ``Believe it. Do it'' counts on the support of actress Naomi Watts and singer Annie Lennox, both of whom are UNAIDS Goodwill Ambassadors.

``They will appear in a video message produced by UNAIDS to raise awareness of the campaign, along with other actors such as Whoopi Goldberg, who is also a Goodwill Ambassador for the UN Children’s Fund (UNICEF) – Blair Underwood, Denis O’Hare, Alexandra Wentworth, and journalist George Stephanopoulos,'' it said.

The statement added that UNAIDS had also partnered with illustrator Sujean Rim to create a series of online cards celebrating families that can be shared across various social media platforms.

PANA learnt that the campaign will be featured ahead of Mother’s Day in the US, which falls on 11 May, on the morning television show `Good Morning America', and a 30-second public service announcement will also appear on CNN International, as well as other media outlets.
-0- PANA AA/VAO 8May2012

08 may 2012 17:55:23




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