Tanzania: ITC launches new web to connect women entrepreneurs to global markets

Dar es Salaam, Tanzania (PANA) - A new web and mobile-phone application that will help women entrepreneurs from across the world to connect to markets was launched Wednesday by the International Trade Centre (ITC), which said it is part of a wider initiative to connect one million women entrepreneurs to markets by 2010.

The 'SheTrades' app was launched by ITC Executive Director Arancha González and Ambassador Amina Mohamed, Cabinet Secretary of the Kenyan Ministry of Foreign Affairs and International Trade, at the International Forum on Women in Business, which took place in Nairobi, Kenya, in conjunction with the 10th Ministerial Conference of the World Trade Organisation (WTO).

"SheTrades provides buyers across the globe with a unique platform to connect with women-owned enterprises. The platform is a tool for women entrepreneurs to address many gender-specific barriers to trade and brings together thousands of women-owned businesses to showcase their products in sectors ranging from agriculture to information technology," ITC said.

"Through a series of customized filters, buyers can identify companies that meet their requirements."

Developed by women entrepreneurs, for women entrepreneurs, SheTrades is a platform for connecting women-owned businesses with sourcing companies, including multinationals.

According to ITC, SheTrades was developed by GreenBell Communications, following the company’s first-place win at the 2015 WVEF Tech Challenge, a joint initiative by ITC, Google and CI&T to develop a digital platform to support the one million women entrepreneurs initiative.

SheTrades allows women-owned businesses to connect to markets and internationalize, and enables them to share information about their companies, products and services, and connect with buyers. In addition, SheTrades enables buyers of products and services to filter and match themselves with companies and women entrepreneurs in the SheTrades database that meet sourcing requirements.

"SheTrades is an innovative tool to facilitate our efforts to connect one million women entrepreneurs to markets by 2020. It facilitates new business opportunities and potential partnerships, and presents larger businesses with new sourcing possibilities,’ said González.

"The SheTrades tech platform offers an opportunity for women entrepreneurs to leverage 21st century technology offered by mobile phones and the internet to reach out, find buyers, to internationalize and scale their businesses," Ms González added.

Juliana Dib Rezende of the Google Tech Challenge team said: "Our mission is to make information universally accessible and useful and that is exactly what SheTrades does by connecting women-owned business and buyers. So, we are really proud to have contributed to this project by offering our technical expertise and helping ITC design and manage the tech contest that selected SheTrades among more than 400 applications."  

To register and access SheTrades, visit www.shetrades.com. The app is also available on the Google Play store.

ITC is the joint agency of the WTO and the United Nations which assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the Global Goals for Sustainable Development.
-0- PANA AR/VAO 16Dec2015

16 december 2015 14:12:26




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