Senegal: AMI Board approves package of services for public institutions in Africa

Dakar, Senegal (PANA) - The board of the African Media Initiative (AMI) has discussed and approved a series of important measures aimed at strengthening the organization's efforts towards improving the role of media in African development.

In a statement, made available to PANA in Dakar, Senegal, on Friday, AMI said the development came up at its meeting on Thursday when its board authorized an important strategic expansion that would allow it to provide a package of communications advisory services to public institutions in Africa.

AMI’s services will support efforts to improve communication with citizens and grant greater access by media professionals to public data.

According to the statement, shortly after the board meeting, AMI's Chief Executive Officer, Eric Chinje, held a discussion with his staff.

He underscored the fact that:"media, both independent and public, have to work closely with government and public institutions if citizens in Africa are to be well served and given the information they need to understand the external environment, appreciate development policies, and hold their public officials to account".

AMI said an important target for the services will be the government and those institutions that have no viable public information systems in place and the package will include: organizing government external and internal communication; strengthening capacity for citizen engagement, and public information delivery;establishing an online infrastructure for news monitoring and feedback; managing social media and training staff on media engagement.

Meanwhile, AMI was established nearly a decade ago to coordinate initiatives to support the development of independent media on the continent as a means of enhancing their role in Africa's economic, social and political development.

''The decision to extend AMI’s services to government and public institutions is based on a recognition of the central role they play in overall public communication and media performance,'' the statement noted.
-0- PANA MLJ/VAO 19Aug2016

19 august 2016 15:51:28

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