PANAPRESS
Panafrican News Agency
Kenya: Kenya taps on film locations to boost Indian tourist arrivals
Nairobi, Kenya (PANA) - Kenya is banking on local film locations as one of the incentives to increase the number of tourists coming from India.
The Kenya Tourism Board (KTB) said on Wednesday that the number of tourist arrivals from India currently stands at around 125,000 visitors per year.
It said the increasing interest among the Indian filmmakers for shooting locations in the country will enhance top of mind awareness of the destination among the Asian community.
“We have identified this growing interest and this has reinforced our strategy to increase the volumes of visitors from India. With filming, we are certain of Kenya being a household name for the Bollyhood movie makers in India,” said KTB’s Director of Marketing, Jacinta Nzioka.
She spoke at the beginning of Outbound Travel Mart (OTM) exhibitions, in Mumbai, India.
The exhibition will be a great avenue to meet and engage such enthusiasts and interested partners.
KTB is one of 1,000 exhibitors from about 50 countries across the globe exhibiting at the three-day-long event held at Bombay exhibition center.
Nzioka disclosed that KTB will this year have a Bollywood production shot in Kenya as one of the key deliverables.
Close to 80 of international films shot in the country in the past have helped to increase positive visibility of the country.
The India Film industry has previously revealed that new film destinations experience an average of 45 percent increase in arrivals when a top Bollywood film with renown actors is shot in destinations.
“We have some of the best filming locations in the world and the weather that can be easily predicted adds to our potential as a filming destination and that is why India is our market to go to,” says Nzioka.
The Indian film industry, better known as Bollywood, is one of the largest in the world raking in billions of dollars on revenue with massive audiences.
KTB says Delhi, Mumbai or Ahmadabad are key source areas for visitors to Kenya with Kenya Airways, flights from Mumbai to Nairobi, being a key contributor.
-0- PANA DJ/VAO 23Jan2018
The Kenya Tourism Board (KTB) said on Wednesday that the number of tourist arrivals from India currently stands at around 125,000 visitors per year.
It said the increasing interest among the Indian filmmakers for shooting locations in the country will enhance top of mind awareness of the destination among the Asian community.
“We have identified this growing interest and this has reinforced our strategy to increase the volumes of visitors from India. With filming, we are certain of Kenya being a household name for the Bollyhood movie makers in India,” said KTB’s Director of Marketing, Jacinta Nzioka.
She spoke at the beginning of Outbound Travel Mart (OTM) exhibitions, in Mumbai, India.
The exhibition will be a great avenue to meet and engage such enthusiasts and interested partners.
KTB is one of 1,000 exhibitors from about 50 countries across the globe exhibiting at the three-day-long event held at Bombay exhibition center.
Nzioka disclosed that KTB will this year have a Bollywood production shot in Kenya as one of the key deliverables.
Close to 80 of international films shot in the country in the past have helped to increase positive visibility of the country.
The India Film industry has previously revealed that new film destinations experience an average of 45 percent increase in arrivals when a top Bollywood film with renown actors is shot in destinations.
“We have some of the best filming locations in the world and the weather that can be easily predicted adds to our potential as a filming destination and that is why India is our market to go to,” says Nzioka.
The Indian film industry, better known as Bollywood, is one of the largest in the world raking in billions of dollars on revenue with massive audiences.
KTB says Delhi, Mumbai or Ahmadabad are key source areas for visitors to Kenya with Kenya Airways, flights from Mumbai to Nairobi, being a key contributor.
-0- PANA DJ/VAO 23Jan2018
