Kenya: Nairobi gears up for key Tourism Trade Expo

Nairobi, Kenya (PANA) - A record 1,500 pre-scheduled Business to Business (B2B) meetings between Kenyan Tourism Trade and Travel Agents from key source markets will take place during this year’s Magical Kenya Trade Expo (MKTE).

The event is set for 3-6 October at the Kenyatta International Convention Centre (KICC) in Nairobi, Magical Kenya, an arm of  Kenya Tourism Board, a state tourism promotion agency, said in a press statement Tuesday.

The event, which seeks to afford the Kenyan tourism trade a chance to meet and conduct business with the visiting agents, will this year host over 125 hosted buyers and over 140 exhibitors.

Last year it hosted 107, but following a stringent approval process undertaken by the evaluation committee, that sought to hand-pick buyers originating from Kenya’s priority markets, the number has increased

"As a quality business-to-business expo, the pre-scheduled appointments are the primary measurable for KTB to assess the investment made by both exhibitors and buyers and we are putting the final touches on the event,'' said Kenya Tourism Board (KTB) CEO, Dr. Betty Radier.

She said the board believes the Trade Expo will foster closer collaboration and targeted business interactions than ever before.

''This will result in a more productive trade show for buyers, exhibitors and media in local and international spheres. The 1,500 pre-scheduled meetings indicate growing confidence in the Kenya market,” she added.

Among the countries expected to participate in this year’s MKTE are: The UK, USA, China, Germany, Russia, France Australia, Italy, Nigeria, Spain, Malaysia, South Africa, India, Switzerland, Uganda and The Czech Republic.

The event will sport a more streamlined programme and participants will get an opportunity to generate new business through a trim targeted matchmaking programme.

They will also build a strong brand awareness for their respective products and destinations, educate hosted buyers on their products, network with industry colleagues and enjoy an improved floor layout that will enable the world to come and sample the tourism treasures that Kenya and Africa have to offer.

MKTE remains one of the fastest growing tourism events in the region and is currently positioned as the leading travel trade fair in East Africa aimed at raising the profile of the destination Kenya and the region as a whole.
-0- PANA DJ/MA 29Aug2017

29 august 2017 09:54:13

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