Global Funds, partners tackle HIV/AIDS scourge with US$ 150m

Lusaka- Zambia (PANA) – The Global Fund’s largest private--sector contributor, PRODUCT-RED, has approved a funding of US$ 150 million to support Global Fund HIV and AIDS programmes in Rwanda, Lesotho, Swaziland, Ghana, Zambia and South Africa, the Global Fund announced on Tuesday.
According to the fund, PRODUCT-RED is one of the largest consumer-based private sector initiatives to raise money for international humanitarian causes.
Developed and launched in 2006 by rock musician Bono and Bobby Shriver, then chairman of DATA, PRODUCT-RED brings together some of the world's leading companies as partners in a joint commitment to channel up to 50 per cent of profits from products to the Global Fund to assist in the fight against HIV and AIDS.
Global Fund partners include American Express, Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE-RED, Hallmark, Dell, Nike, Penguin and Starbucks.
Through its partnership with RED, the Global Fund is able to direct increased resources to individuals and communities affected by HIV and AIDS in Africa.
About 100 per cent of the money earned for the Global Fund through RED is invested in Global Fund-financed grants and no overhead is charged ensuring that all funds raised have the greatest impact possible.
"We chose to work for the Global Fund because it is the world's largest and most effective financier of the fight against HIV and AIDS," said Susan Smith Ellis, the CEO of RED.
"The Global Fund’s country-led, performance-based model puts the countries themselves in charge of designing solutions appropriate for them and making them work locally.
This is incredibly important to us," she added.
In Rwanda for example, RED's money has already provided anti-retroviral therapy (ART) to more than 27,000 people living with HIV and reached over 34,000 HIV positive pregnant women with preventative ART to reduce the risk of mother-to-child transmission of the virus.
Similarly in Lesotho , RED's money has provided more than 45,000 people living with HIV with life-saving ART and reached more than 16,000 HIV positive pregnant women with preventive ART to reduce mother-to-child transmission.
"RED's money has impacted millions of people living with HIV and AIDS in Africa, saving lives and bringing hope to those living with the disease," said Professor Michel Kazatchkine, Executive Director of the Global Fund.

01 june 2010 18:48:00

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