Côte d'Ivoire: Abidjan to introduce 'Mad Friday'

Abidjan, Côte d'Ivoire (PANA) - Jumia Côte d'Ivoire, an Ivorian an on-line shopping company, says it is preparing for one of the biggest e-commerce events of the year: the "Mad Friday", which is 24-hours of promotions and offers on bargains on phones, electronics, home appliances and fashion products.

A statement issued on Thursday said on 27 November there would be discounts of up to 55% both on Jumia's website and mobile application.

It said the "Mad Friday" is the concept Jumia created, to replicate the American concept of "Black Friday".

"Black Friday", which stated in the US and is popularized across other English countries, rhymes with huge discounts, and millions of frenzied people storming shopping centers and e-commerce websites.

"With the Mad Friday Jumia creates the Ivorian Black Friday. The online mall promises a flood of exclusive deals on its website and mobile application, in tight collaboration with its partners MTN, Binatone, Mediatek, Infinix, Innjoo and all its suppliers.

"On Friday, November 27, hundreds of exclusive promotions on fashion, electronics, home appliances and price deducted up to 55% will allow Ivorians to experience the madness of that day," the statement said.
-0- PANA PR/MA 12Nov2015

12 november 2015 12:00:06




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