Cameroon: Orange's first healthcare hotline launched in Cameroon

Yaounde, Cameroon (PANA) - In collaboration with the Cameroonian Ministry for Health, Orange Cameroon plans to launch a preventive medical service, called My Healthline, which will be expanded to other sub-Saharan African countries and extend the scope beyond sexual health, all built on a common Orange Healthcare platform.

The solution, developed by Orange Healthcare, will be released in April 2014

Organizers said that under the progrmme, their customers will be able to access personalised advice on contraception, HIV/AIDS, sexuality and Sexually Transmitted Diseases (STDs) from specialists by texting 929 between 8am and 10pm on any day of the week.

They said that in less than one hour, the service will provide them with reliable medical information at minimal cost - about EURO 0.25 per text message.

Orange will anonymise all questions, then transmit them to a medical service consisting of Cameroonian nurses and doctors.

After analysis, the answer produced by the healthcare professionals will be sent back to the customer by Orange.

My Healthline provides quick, easy access by text, which allows anonymity and confidentiality. The service is to be provided in French, English and Pidgin (the main local dialect in Cameroon).

With two doctors per 10,000 inhabitants (against 33 in France) and half the population living in rural areas, access to medical facilities is currently very difficult in Cameroon.

As Orange Cameroon has 6,500,000 customers, My Healthline will be able to reach a large proportion of the population.

Organizers said Orange Healthcare has collaborated closely with the Corporate Social Responsibility Department of Orange Cameroon and the Cameroonian Ministry for Health to achieve the best possible fit between the service and local needs.

The subjects covered are themes often considered sensitive, or even taboo, on which people need reliable, non-judgmental information.

In this way, My Healthline will help to improve preventive medicine throughout the country in partnership with medical professionals.

For more than a decade, Orange has gained substantial experience in providing integrated and customer-centered technology solutions for health professionals, health providers and patients.

This has been done through close collaboration with health professionals and providers – ensuring that the technology brings improved quality and efficiency for all. In 2007, Orange signaled its commitment to the health sector with the creation of Orange Healthcare, its new Health Division.
-0- PANA VAO 25March2014

25 mars 2014 14:58:47

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