US: 'UNESCO’s #Unite4Heritage Campaign, a permanent exhibit at UN Headquarters'

New York, US (PANA) - From 28 June, 2017, the almost two million visitors that will visit the UN Headquarters in New York, US, in the next two years will have the chance to experience and interact with UNESCO’s #Unite4Heritage campaign and gain exposure to the Organization’s major areas of work.

On this day, UNESCO’s Director-General Irina Bokova and partners Salon Films of Hong Kong and MillenniumArt of San Francisco inaugurated an interactive information booth at the Visitors’ Centre of the United Nations Headquarters in New York.

In a short ceremony to unveil the installation, Bokova emphasized the importance of communicating UNESCO’s strong message. “This is about building peace in young minds, in protecting our cultural heritage, in advancing education, creativity and scientific innovation.”

She described the #Unite4Heritage campaign as “a response to extremists, to empower young people with skills and understanding of the need for identities and heritage matter. At the end of the day, this is about values, about human rights and dignity.”

Mr Maher Nasser, Acting UN Under Secretary-General for Public Information, revealed that the UN receives 1 million visitors every year, of which about 250,000 take the UN tours – roughly 900 to 1,000 people a day.

He said that from now on, each UN tour guide will direct visitors to the UNESCO Information booth at the end of their tour and emphasised the importance of exposing people to the way UNESCO works on the so-called “soft areas” of the UN work, drawing a parallel with the “hard” ones of peace and security dealt with by the UN Security Council.  

“Culture and education is what gives us our identities,” he stated, adding that this is the way to “‘build peace in the minds of men and women.’”

Dr Helen Chan, representing Salon Films, a long-time UNESCO partner that sponsored the installation of the booth, highlighted how partnerships with the private sector can bring about successful collaborations such as this one.

Explaining how the information kiosks work, Ms Mia Hanak, Executive Director of MillenniumArt, who conceptualised and executed the booth, guided participants in using it.

The booth is composed of two kiosks: a video kiosk screens videos and infographics about UNESCO’s major areas of activities and programs, and a photo kiosk that promotes UNESCO’s #Unite4Heritage campaign. The photo kiosk allows users to take photographs superimposed onto World Heritage Sites as backgrounds, which are sent to the user’s email for further sharing on social media.

The event was attended by a number of UN Ambassadors, NGO and civil society representatives, as well as media, UN staff and visitors, all of whom used the interactive addition to the UN Headquarters’ experience.
-0- PANA VAO/MA 30June2017

30 Junho 2017 06:20:19




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